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For Your Next Metaverse Discussion — Companies You Know That Are Working on The Metaverse (not Meta.) Written on . Posted in Category 1.

For Your Next Metaverse Discussion — Companies You Know That Are Working on The Metaverse (not Meta.)

Whether you like it or not, the metaverse as a topic is going to show up in your conversation sooner or later. It could be something like this:

  • “Do you believe how much this property was sold in the metaverse?!”
  • “Ughh, everyone is talking about the metaverse. Bla Bla.”
  • “Oh, I can’t afford this car, maybe I’ll buy it in the metaverse. Haha.”

Something in that area. The moment will arrive when the sophisticated start asking you about your views in the metaverse. That’s why this article exists; Here are a few companies to remember that work in the metaverse to use as your next conversation spices.


Microsoft recently acquired a company called Activision Blizzard. In case you don’t this company it created several games like:

  • World of Warcraft
  • Call of Duty
  • Diablo
  • Overwatch
  • Candy Crush

This is one of the most obvious moves they’re doing to try to dominate the gaming industry (Sony is still the biggest player.)

Logically, it is expected that if the metaverse is built and widespread that gaming would have to be in the metaverse as well as it would be a highly enhanced experience.

From their discussions, they’re still believing that the metaverse is still being formed and that Microsoft has to be there. They're having some 2d and 3d meetings (mesh meetings.)


Apple and Meta are not on the best terms these days. Whilst Meta is believing that when the metaverse is fully built, virtual reality would be the common medium, Apple is thinking from a slightly different point of view. They believe that augmented reality would dominate instead of virtual reality. 

It is rumored that they would be launching an AR/VR headset. The only hint that Tim Cook talked about in regards to the metaverse is that the app store has 14,000 ARKit (Apple’s augmented reality framework) apps.


One of the most obvious moves that Snap is doing is their work on Spectacles (AR glasses.) 

If you carefully observe, they’re competing with Facebook’s Ray-Ban Stories (that’s the name of their AR product, in case you are unaware.)

Both of these companies are not expecting instant use of these glasses right now, but possibly growth in demand in the upcoming ten years parallel to the metaverse growth. 

Zara & Gucci

Zara launched their first collection there called “Lime Glam”. They have an ongoing collaboration with another metaverse platform called Zepeto.

So yes, you can wear Zara outfits in the metaverse.

Gucci is a little bit more into buying land in the metaverse platform, Sandbox, calling it the Gucci Vault, which will have its own virtual world. They’re also quite active in the NFT space as they launched an NFT collectible.


Amazon wants to teach you how to use AWS (Amazon Web Services). So, if you are a developer, you could play their metaverse-inspired game called AWS Cloud Quest: Cloud Practitioner.


They are filing for multiple trademarks to be able to sell you shoes in the metaverse. They didn’t say much, but they trademarked the logos of “Just Do it”, “Air Jordan”, and five others.


Disney are also applying for a couple patents here and there. Mostly in regards to linking large-scale entertainment at its theme parks to augmented reality. They’re still at stage zero, you may say. However, they’ve showed a high interest.